1:1 Marketing

The Company

An internationally recognized leader in executive education.

Their Challenge

Faced with an abundance of outdated print material being sent to executive prospects, our customer needed to automate, consolidate and create a web-based library of programs that can be constantly updated. In addition, they sought to streamline mailing, add variable data personalization and reduce the volume and cost of packages being shipped.

Our Solution: 1:1 Marketing

We leveraged our existing digital print on demand technology to create an online library of programs. The results were dramatic. The number of titles printed dropped from 70 to six, reducing the overall print spend. Mailing costs were reduced because packages were now smaller, so postage was less. Speed to market was increased. And personalized letters and brochures matched perfectly with their labels on the envelopes because the entire operation took place in one location at our facility.

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