Color consistency can make or break a brand. When your logo or marketing materials fluctuate from one channel to another, it can dilute your message and confuse your audience. That is why developing a reliable, consistent color strategy across all print and digital platforms is so important.
At Allied, we help clients maintain brand color integrity by getting involved early in the design process. Our goal is to make sure what you see on screen translates accurately to what prints on paper.
Why Color Consistency Can Be Challenging
Color is not subjective. What looks vibrant on a backlit screen can appear dull in print, especially when switching between coated and uncoated stocks or converting from PANTONE to CMYK. Even lighting conditions, such as daylight, LED, or fluorescent light, can impact how color is perceived.
This is why collaboration is key. When Allied is involved early, we can guide your team through the color development process in a way that minimizes guesswork and leads to reliable results.
A Common Scenario
Your marketing team has just launched a refreshed brand identity. You have selected specific PANTONE colors for print and matching hex codes for digital. Everything looks perfect until cost becomes a factor.
To stay within budget, you decide to have the project printed in CMYK rather than the selected PANTONE colors. When the proofs arrive, the brand colors look off due to the color conversion. That is why we recommend using the PANTONE Color Bridge swatch books early in the design process. These books show what each PANTONE mixed ink color will look like when converted to CMYK, on both coated and uncoated papers. Suddenly, the brand no longer feels cohesive.
This type of situation happens often, and it can easily be avoided with the right preparation.
How Allied Helps
Selecting PANTONE colors is a great starting point, but depending on the output device and or budget, those colors may need to be converted to CMYK.
By comparing these swatches, your team can see how a color will translate from screen to print before production begins. Allied can also proof both PANTONE and process versions, suggest alternate CMYK builds, and fine-tune results through a collaborative and iterative process.
The Result: Reliable Brand Identity
Color consistency is not about perfection. It is about predictability and trust. When every printed piece reflects your brand accurately, your audience learns to recognize and rely on it. That recognition builds loyalty and strengthens your brand over time.
At Allied Printing Services, we help our clients achieve that level of confidence in their brand color every time they print.
