Allied Highlights Focus on Supporting Retailers with Custom Signage, POP/POS


Allied Printing is excited to announce enhancements to our customers in the retail space! We have produced in-store signage including Point-of-Purchase and Point-of-Sale for over 70 years, and have recently augmented our unique offering to “brick and mortar retail” clients with a combination of key investments in equipment, software, process and experience.

Equipment: Coming soon! In 4Q2020, we are installing a Komori Impremia IS29. John Sommers, President & CEO commented, “This sheetfed inkjet UV digital press will be key for our customers in the retail sector. We will be able to simultaneously reduce makeready waste while offering cost-effective and scalable versioning and personalization for targeted marketing.”

Early this year, we added our fourth and fifth Xeikon digital web presses to add capacity to our personalized direct mail services, which have supported major retailers around the clock throughout the COVID-19 pandemic. In 2Q2020, Allied also added our 5th KBA sheetfed offset press in eight years. Known for being the fastest sheetfed printing press in the world and “Makeready Champion”, Allied has been able to show our customers savings based on faster run speeds, more up-time, and quicker makereadies for versioned point-of-sale kits.

Proofing: Many top advertising agencies have jumped on board with Allied’s color calibrated proofing system. We offer soft proofing in a secure web portal which allows clients across the country to approve, edit, and annotate their retail signage quickly and easily. Other clients have opted to have Allied install remote inkjet proofers onsite within their internal agency and/or marketing department. From an output standpoint, Allied can seamlessly produce components for signage campaigns across multiple platforms due to color balancing and consistency for web and sheetfed offset, digital cut sheet and digital web.

Process: Allied’s efficient process, referred to by nationally-known customers as “marketing automation”, utilizes our proprietary software, “A.S.A.P.” (Allied Secure Access Portal) as a platform that combines digital asset management, user-friendly web-based versioning/customization, template-driven content creation, and fulfillment services including warehousing/distribution.

Experience: Learn what it’s like first-hand! Contact your Allied Printing Sales Rep – we’re excited to introduce your signage or direct mail programs to our powerful suite of proofing, equipment and A.S.A.P. capabilities.

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